Pretty Kitty began as a graffiti mark left in public places during bike rides in the city. A mischievous cat with a sharp tooth grin peered into the eyes of those who traveled bike paths or spent time in cyclist hang out spots.

Pretty Kitty was a concept that went against the popularized corporate cycling clubs and status quo. The name itself embraced the feminine in an attempt to bring balance to the overpowering masculinity within the cycling community.